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Bosideng consolidation line shop to explore O2O
Autor: onlylove11 (IP zapamiętane)
Data: 11 lis 2017 - 03:44:23

Bosideng consolidation line shop to explore O2O
                            
Content within six months, Bosideng's number of stores from 8216 net reduced to 3436, the average daily closing 19 stores. Such a rapid shut down rate of staggering. However, while accelerating the consolidation of stores, Bosideng also actively explored ways to open up online and offline sales channels and develop e-commerce in mobile segments, which may bring new opportunities to enterprises. Recently, AQSIQ and China Association for the Promotion of Brand Building jointly issued by the 2014 China Brand Value Evaluation results show that the brand value of Bosideng brand reached 19,749,000,000 yuan, ranked China's textile and apparel industry first. This is a reward for the internationalization and diversification that enterprises have made in recent years. However, before the arrival of the down jacket season, Bosideng submitted a less attractive performance report. The latest interim report, released as of September 30, showed that although its revenue increased by 1.4% YoY to RMB2,849m, its net profit dropped sharply by 22.5% to RMB253m. At the same time, within six months, Bosideng's number of stores decreased from 8216 to 3436, with an average daily closing of 19 stores. air max 2015 Such a rapid shut down rate of staggering. However, while accelerating the consolidation of stores, Bosideng also actively explored ways to open up online and offline sales channels and develop e-commerce in mobile segments, which may bring new opportunities to enterprises. Significant growth of OEM business As the first brand of Chinese Sac de voyage femme down jacket, Bosideng is facing a sharp decline in the business down jacket brand embarrassment. Its recently released interim report as of September 30 showed that although its revenue increased by 1.4% YoY to RMB2,849m, its net profit dropped significantly by 22.5% to RMB253m. For down jackets, this is a sub-sector affected by seasonal sales. Relevant public information shows that back in 2009, Bosideng conducted a wide range of attempts. For example, a wholly-owned acquisition of Jiangsu Bosideng Garment Development Co., Ltd., into the field of men's business, in order to digest seasonal sales of down jackets. At the beginning of 2011, Bosideng held 56% shares of 'Mogao' brand and 51% equity of Shanghai Lansing Star children's products by way of capital increase and share expansion, expanding chaussure nike air max 97 the business of casual wear and children's wear. At the end of the same year, Bosideng invested 892.5 million yuan to acquire the domestic women's brand cheap luxury bags Jessie Qicheng, into the fashion women's market. However, in 2012 Bosideng announced a partial diversification of its expansion strategy by failing to transfer all its Rambo shares it held. Five years later, Bosideng released the latest earnings report, although its down jacket business in the company's share canada goose pas cher homme of revenue declined, down jacket business revenue 1.418 billion yuan, down 19.2% over the same period in 2013, but its OEM business management and non-down Business scarpe asics grew 54.8% and 5.1% respectively over the same period of the previous year. In response, Bosideng Chief Executive Officer Liang Xuhui said outside, 2014 is Bosideng 'comprehensive transformation and upgrading, deepen the reform michael kors bags of the year.' Faced with the sluggish consumer market environment and the impact of the Internet model, Bosideng rationalized its production capacity structure, down jacket business, non-down jacket business and OEM business in line with the market conditions and proceeded to enhance the Group's sustainable development in many aspects. Under the situation of downturn in business of downturn, seize the opportunity of development of international OEM business and increase the production capacity of part of OEM business under the opportunity of some brand-new products developed this year. As a result, the sales revenue of OEM business will increase as of September More than 50%, the full-year growth is expected to remain at around 10% -15%, which has laid a solid foundation for the Group to achieve stable overall sales revenue. Statement: The above Bosideng consolidation line shop to explore O2O content by the 'Chinese clothing network content department' collected Botas cortas UGG from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once Check, we will immediately change! page flip



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