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Bosideng brand growth process into the microcosm of the garment industry
Autor: onlylove11 (IP zapamiętane)
Data: 11 lis 2017 - 03:44:55

Bosideng brand growth process into the microcosm of the garment industry
Content In order to promote the implementation of the brand development strategy of canada goose pas cher homme China's textile and garment industry, guided by the Ministry of Industry and Information Technology, '2014 China Textile and Apparel Brand Annual Working Conference' sponsored by China Textile Industry Federation was held on December 15 in Haining, Zhejiang Province. At the meeting, Gao Dekang, chairman of the Board of Directors of Bosideng Holdings Limited, made a speech on behalf of the enterprise representatives of the vanguard of apparel brand value evaluation. The following is the full text of Gao Dekang's speech. High Dekang: Dear leaders, ladies and gentlemen! Good morning, friends, good morning! First of all, on behalf of Bosideng company, I thank you all for your help and support over the years, it is a great honor to have the opportunity to share with us some of Bosideng's brand building. After 30 years of development, the textile and garment industry has become an important pillar industry in the national economy and has fostered a large number of outstanding textile and apparel brands. The growth of our Bosideng brand is the epitome of China's textile and clothing industry. First, the brand is a special productive force for the development of the enterprise. Comrade Xiaoping's speech that development is the chaussure nike air max 97 last word encouraged me to develop Bosideng to change its own brand. I led the enterprise to pay close attention to the design, quality and market. Under the leadership of the brand power, The market crisis. In 1994, due to the power of the brand, in 1995, it sold for the first time in the market. In the late 1990s, China joined the WTO. ? ? Bosch has become the world's largest brand operators, is the only owner of the world brand, the leading brand of Chinese textile and apparel, and scarpe asics other honors Brand, for 19 consecutive years, national sales far ahead. A few days ago, assessed by the State Quality Supervision, Bosideng brand value reached 19.74 billion yuan, ranking first in textile and apparel. Over the past 20 years, we persevere in relentless brand names, out of private enterprises to implement brand strategy success strategy. Brand has endless charm, every strategic vision of entrepreneurs will focus on brand building, for Botas cortas UGG an enterprise, the brand is not only means that the market share, but also means that the depth of development, enterprises around the market turn around the market around Turn customers, customers turn around the brand. When the market from the consumer goods into the brand consumer stage, enhance brand value and influence, is the consensus of all enterprises. To enhance brand value, I think that quality is fundamental and innovation is the key. For enterprises, it is a ten thousandths of inferior products, which are 100% defective products to consumers. Any one brand must first ensure the quality of products, ensure the safety of products, meet the needs of consumers and safeguard the consumers' interest. Bosideng has long put forward the service quality management philosophy everywhere. Our goal is not only the product itself does not have quality problems, but also to provide more value, increase product charm, exceed customer expectations, to create greater surprise for customers. Innovation is the brand of life genes, any one of the world's well-known brands, brand development process itself is the constant innovation of the composition, from the 90's to michael kors bags the present, Bosideng innovation lead the fashion revolution many times, is bloated down jacket to become thin and beautiful jacket , Bring beautiful. We broke the jacket winter wear only conventional. In this year's new design, we have introduced a silk fabric, warm fabrics, natural and environmentally friendly fabrics. Third, the brand is the power of clothing to the world. In today's era of brand competition, the brand is a symbol of national strength and competitiveness. Looking back 30 years, China's textile and apparel is still in the stage of making big powers and weak brands. It is always Bosideng's dream that the Chinese clothing brand has drawn much attention and respect in the world as the Chinese dream of our generation of fashion people. As early as the brand was founded, we in 68 countries around cheap luxury bags the world, laid the foundation for the implementation of brand internationalization strategy. The day before the London Olympics, London opened the flagship store in Europe. In May of this year, Bosideng signed a contract to participate in the 2015 Milan World Expo in Milan, promoting the integration of East and West cultural ideas. We plan to open the flagship store in Milan in the future. In the future, Bosideng will focus its efforts in Germany and Italy to develop the market in Japan while stabilizing the European market. Ladies and gentlemen, ladies and gentlemen. Faced with major challenges such as the rising labor costs and rigid costs, international brand presence and the impact of new Internet consumption patterns, China's textile and apparel industry is bidding farewell to the original extensive low-end manufacturing process and constantly accelerates its structural adjustment and brand building. Technology research and development, operational management and other aspects of capacity air max 2015 in today's global competition, we have gradually matured, the industrial chain to the high-end. Brand transmission of information, the Twelfth Five-Year Plan clearly put forward to accelerate the development of well-known brands with international competitiveness of large enterprises, General Secretary Xi Jinping made to create China's change to create China, China's brand to the Chinese important indicator of change. All employees in the textile and apparel industry should work together to create a brand, protect the brand and develop the brand. I believe that through Sac de voyage femme the unremitting efforts of textile and apparel people, there must be more textile and apparel brands to come true and let us work together to realize the Chinese dream of textile people. Thank you all! Statement: The above Bosideng brand growth process into the microcosm of the development of the apparel industry by the 'China Garment Network Content Department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

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